In honor of National Women in History Month, we wanted to share some of the women who have inspired us with their marketing to women/mom greatness:
Elisa All, founder of :30 Second Mom
Elisa All knows that mobile is becoming the number one place where content can connect with one of today’s most sought-after consumer groups: Moms. As the founder of :30 Second Mom, an app that provides 30 second reviews and tips for moms on the go, Elisa is driving marketing to mom mobile strategies for brands and consumers.
Quote We Love: “We’re only at the beginning of the explosive growth of mobile. It’s happening faster than the internet boom happened and it’s happening more efficiently.”
Bridget Brennan, founder of Female Factor and author of Why She Buys
If you have not had the pleasure of seeing a Bridget Brennan presentation, make plans to see one this year. She is one of the very best marketing to women cheerleaders and offers a mix of practical advice, convincing case studies and humor to every single thing she says or writes. Her book, Why She Buys, is a staple at the Go Girl office and we are always recommending it to our clients.
Quote We Love: “Women are females first and consumers second.”
Michal Clements & Teri Lucie Thompson, authors of Tuning Into Mom
As top marketing executives and thought-leaders, Michal and Teri introduced us to a new marketing to mom concept: Age matters. Not the age of the mom necessarily, but the age of her oldest child. It is a philosophy we not only share with our clients, but use as a guide when creating new campaigns and strategies.
Quote We Love: “The experience of motherhood is a defining feature of our society, and “mom” is an important social and cultural identifier.”
Cooper Munroe & Emily McKhann, founders of The Motherhood
As pioneers of the mom blog movement, Cooper and Emily are leaders in the digital space and have built an award-winning PR & marketing agency, The Motherhood, that helps connect brands with the influential online mom market.
Quote We Love: “I love when I see people take the time to listen to and be there for each other, in real life and online,” Emily McKhann.
Donna Orender, founder and CEO of Generation W
To put it simply, Donna is a game changer–especially when it comes to championing great ideas that inspire women and girls to take themselves and their communities to the next level. The creation of Generation W, a leadership conference and digital community, has brought together some of today’s top thought-leaders to influence and empower women everywhere to make a difference in their lives and in the world.
Quote We Love: “Improving and motivating women and inspiring women’s leadership is one of our most vital assets.”
Jill Salzman, founder of The Founding Moms and author of Found It: A Field Guide for Mom Entrepreneurs
Mom entrepreneurs that have yet to discover the brilliance of Jill Salzman are missing out on some of the very best tools, connections and resources needed to create a healthy work/life balance. She has changed the landscape for mom entrepreneurs and was named one of the Top 10 Websites fro Women Entrepreneurs by Forbes.
Quote We Love: “I refuse to make fear-based choices.”
